Privacy Policy

01Introduction

Dark Horse Media LLC ("Dark Horse Media," "we," "our," or "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit darkhorsechiro.com or interact with our services, including SMS, email, and online forms used for lead generation and appointment scheduling. By accessing our website or submitting information to us, you agree to this Privacy Policy.

02Information We Collect

We may collect the following types of information:

Personal identifiers

• Name
• Phone number
• Email address
• Mailing address

Lead and appointment information

• Form submissions
• Requested services
• Appointment dates or preferences

Payment and billing information

If applicable, when purchasing services or consulting packages.

Technical and usage data

• IP address
• Browser type
• Device identifiers
• Cookies and tracking technologies
• Analytics data such as pages visited, time on site, and interactions

We may collect this information directly from you or automatically through website analytics tools.

03How We Use Your Information

Dark Horse Media uses collected information for purposes including:

• Managing and delivering digital marketing services
• Running advertising campaigns and tracking performance
• Sending appointment confirmations, reminders, and follow-up messages
• Communicating marketing promotions and service updates
• Improving ad targeting, campaign optimization, and website performance
• Providing customer support
• Maintaining business records
• Ensuring compliance with applicable laws

04SMS, Email, and Automated Communication

By submitting your phone number or email address through any form managed by Dark Horse Media or its clients, you consent to receive communications, including:

• Appointment confirmations and reminders
• Follow-up messages
• Lead nurturing messages
• Offers, promotions, or service updates on behalf of our clients

Message frequency varies. Message and data rates may apply.

Dark Horse Media may send messages on behalf of chiropractic offices or healthcare providers who use our marketing services.

05Cookies and Tracking Technologies

Our website uses cookies and analytics tools, such as Google Analytics, to enhance user experience and improve performance. Cookies may track:

• Website usage
• Traffic sources
• User interactions

You may disable cookies in your browser settings, though doing so may impact site functionality.

06Data Sharing With Third Parties

We may share information with trusted service providers who assist with:

• SMS delivery
• CRM and marketing automation
• Payment processing
• Website hosting
• Advertising platforms such as Google and Meta
• Analytics and reporting tools

These providers are required to use your information only as necessary to perform their services and must maintain confidentiality. We do not share information with third parties for their independent marketing purposes.

07Data Security and Retention

We implement administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. We retain personal data only for as long as necessary to:

• Fulfill the purposes stated in this policy
• Satisfy legal or contractual obligations
• Support audit, compliance, or business operations

When data is no longer needed, we securely delete or anonymize it.

08Your Privacy Rights

Depending on your location, you may have rights to:

• Access your personal information
• Request correction or deletion
• Withdraw consent for marketing communications
• Request restrictions on how your data is used

To exercise these rights, email us at [email protected].

09Children's Privacy

We do not knowingly collect or process information from individuals under the age of 13. If we discover such data has been collected, we will delete it promptly.

10Changes to This Privacy Policy

We may update this Privacy Policy periodically. The effective date above will be revised when changes are made. Continued use of our site or forms after updates constitutes acceptance of the modified policy.

11Contact Us

For questions or privacy requests, contact us at: