Our Story
We started Dark Horse Media to give chiropractors to advertise how they want, to who they want. Our model maximizes practice growth, and we save chiropractors thousands compared to other companies in the space.
We use the newest tools in AI, automation, data science and marketing to drive the best results for your practice.
We have spend thousands of dollars on courses, seminars, and training to maximize our knowledge of the industry so you don't have to.
Sam Corey
Co-Founder, AI and media expert
As the creator of Dark Horse, Sam first conceptualized the company in the fall of 2023 to market a niche in SoftWave therapy. Upon later development and education, though, he altered the business focus with a new, present-day target area in spinal decompression marketing. In the meantime, Sam is enriching his educational experience through courses at the University of Nebraska at Omaha, including a variety of STEM subjects and a major in AI in which he excels.
When he can find free time, Sam enjoys learning new music on his guitar, exercising, and studying other advanced topics like linear algebra and cognitive science.
Logan Whitcomb
Co-Founder, Finance and data analyst
With long-term entrepreneurial experience and multiple companies started throughout high school and college, Logan was formally invited to join as a co-founder of Dark Horse Media in February of 2025. His more recent business endeavors have been in e-commerce, making the switch to digital marketing exciting but familiar. Leveraging his degree in finance and accounting from Saint Louis University, Logan tracks and interprets data from advertisements, as well as manages the finances of the company.
In his leisure, Logan enjoys hiking, piloting drones, and following the stock market.
FAQS
How can social media management benefit my business?
Social media management can benefit your business in numerous ways. Firstly, it helps you reach a larger and more diverse audience, expanding your brand's visibility. Secondly, it fosters engagement, allowing you to build and nurture a community around your brand. This engagement often translates into increased website traffic, leads, and conversions. Additionally, a well-managed social media presence can enhance your brand's reputation and authority. It's also an invaluable tool for gathering insights into your audience's preferences and behaviors, which can inform your overall marketing strategy.
How much time do I need to invest in social media management?
The time investment in social media management varies depending on your goals and the complexity of your strategy. While some businesses can manage with a few hours per week, others may require daily attention. It's essential to maintain consistency in posting and engagement to keep your audience engaged. Many businesses choose to outsource their social media management to experts like us to save time and ensure a professional approach. We can work with you to determine the ideal time commitment based on your specific needs.
Can you help me with social media advertising and budget optimization?
Absolutely. We specialize in social media advertising and budget optimization. Our team will work closely with you to define your advertising objectives and target audience. We'll then create and manage ad campaigns across various platforms, constantly monitoring performance and adjusting strategies to maximize your return on investment (ROI). Whether you have a modest budget or a substantial one, our expertise ensures your ad spend is used efficiently to achieve your marketing goals.